# Aroha Holdings

> Aroha Holdings is a private holding company that acquires and operates commerce businesses for the long term. Permanent capital. No exit clock.

Aroha Holdings acquires two types of businesses: commerce infrastructure (software, tools, and services that ecommerce businesses depend on) and consumer brands in supplements, beauty, and wellness. The company targets businesses with revenue between $1M and $20M that are profitable, have sustainable unit economics, and a real customer base with defensible retention.

Aroha Holdings is structurally different from private equity, search funds, and strategic acquirers. The capital is its own. There is no fund, no LPs, and no exit thesis. The company buys to own, not to flip. Each acquired business operates with autonomy — CEOs make their own decisions on hiring, product, marketing, and strategy.

The company designs deals around the business and the founder: cash, seller financing, equity rollover, earnouts, or a combination. Founders can stay, step back, or exit entirely.

## Key pages

- [Home](https://arohaholdings.co/): Overview and philosophy
- [Approach](https://arohaholdings.co/approach.html): What Aroha Holdings acquires, what it looks for, and how it operates after acquisition
- [For Founders](https://arohaholdings.co/for-founders.html): Process, deal structures, fit criteria, and inquiry form

## Contact

Founders considering a transaction can submit an inquiry at https://arohaholdings.co/for-founders.html#inquiry