Selling a business you built deserves more than a process.
If you are considering a transaction, here is what working with Aroha Holdings actually looks like.
Direct conversations. No auction theater.
No auctions. No banker-driven dog-and-pony shows. No six rounds of diligence with a different team each time. The first conversation is direct, between you and the people who will own the business after closing. If the fit is right, the second conversation is about structure. If it is not, Aroha Holdings will say so in the first call.
Aroha Holdings moves quickly when it is interested. It does not waste your time when it is not.
Deals designed around the business.
Aroha Holdings designs deals around the business and the founder, not around a template. Cash, seller financing, equity rollover, earnouts, a mix — whatever makes the deal work for both sides.
The goal is not to engineer the lowest possible price. The goal is to align incentives so the business keeps thriving after the transaction.
Stay, step back, or start something new.
Many founders stay on after a sale. Some keep running their original business with new resources behind them. Some move into roles across the portfolio. Some choose to exit fully and start something new. Any of these can work. Aroha Holdings does not pretend one path is right for everyone, and does not penalize anyone for choosing.
Buying to own. Not to flip.
Aroha Holdings buys to own. Not to flip. Not to consolidate. Not to dress up for a strategic acquirer in five years. The teams, brands, and cultures you built stay intact under Aroha Holdings ownership.
Aroha Holdings has skin in the game on every deal — the capital is its own — which means it lives with the consequences of its decisions long after the deal closes.
What Aroha Holdings looks for
- Revenue between $1M and $20M
- Profitable, with sustainable unit economics
- A real customer base with retention you can defend
- Commerce infrastructure, or a consumer brand in supplements, beauty, or wellness
- A founder or team that built something worth preserving
If your business fits, Aroha Holdings would like to hear from you.
Inquiries are reviewed by the principal team and held in strict confidence.